For a small business to be really successful, a strong web presence is important. Not only will it help you connect with more potential customers, but it will also give you more money-making opportunities through e-commerce and web traffic. Along with a great website, you’ll need an easy-to-use mobile app to help customers connect while they’re on the go.

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WEBSITE DEVELOPMENT

As you strategize, remember that you need a great-looking website that’s user-friendly and that can help your customers connect with you. If you’re starting from scratch, be sure to consult a web design firm ATX Designer who can help lay the groundwork and functionality of your website. 

 

Along with website design, you may want to hire a freelance content creator and marketing expert who can help write your website copy and help you set up a strong social media presence. Develop a marketing strategy, and use website features such as blogging and testimonials to help feature your work.

 

Also, consider whether an online store might help you take your venture to the next level. If you’re a retailer and you think your product could be desirable to people outside your city, an online store can broaden your customer base considerably.

 

One important strategy to improve your online presence is to assess your website’s use of keywords for search engine optimization (SEO). Keywords help to direct customers to your website through search functions online and are vital for increasing website traffic.

 

MOBILE APPS

When you set up your website, make it mobile-friendly so customers can access it from their phones. Depending on the type of business you’re running, your app could be a money-making venture on its own. Apps can help earn money through advertising and can be linked up with online stores to help customers access your products or services from anywhere. To optimize your company’s app, contract with iPhone or Android app development experts to help make it functional for all users.

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CUSTOMER OUTREACH

While your website and mobile app will be great for growing your business, you’ll also want to find ways to regularly connect with customers. One of the best ways to do this online is through newsletters. Whether it’s weekly, bi-weekly, or just once a month, email newsletters will help you market your business on an ongoing basis. Along with using it to market your latest products or services, you can also raise awareness of your company and demonstrate your expertise on subjects related to your industry. You can provide special offers through newsletters, and help direct customers to your website or social media pages to help broaden your impact.

 

Growing your social media presence is also a great way to stay in touch with existing customers and market your company. Use your social media accounts to feature new products, talk about special offers, and provide regular updates on your business. It can help boost your visibility in your field and provides an opportunity for engagement. Customers can easily message businesses through social media platforms or leave comments on posts; just be sure to monitor your accounts regularly so you don’t miss out on customer inquiries or requests.

 

For small businesses to see real growth going forward, it’s vital to have a strong online presence. First, build out your website to be highly functional, and consider including an online store to help broaden your customer base. Use features such as blogs and testimonials to help attract customers, and focus on keywords as you develop the copy for your website. Hire someone to help you build a great mobile app, and remember to harness the power of newsletters and social media to keep you connected to customers.

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PUBLISHED: July 22, 2020